Welcome to Breaking the Blueprint — a new blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or…
Did you know LinkedIn has over 774 million users across the globe? This metric alone makes the platform one of the top social networks today. Is your business using LinkedIn to its fullest potential to improve brand awareness, build your…
Sorority recruitment has transformed from a secretive process to big social media business. In the fall of 2021, sorority rush at the University of Alabama took TikTok by storm, effectively becoming RushTok. During that recruitment season, sorority hopefuls posted daily…
Job satisfaction is like a warm, cozy blanket on a cold winter day. It‘s waking up and being excited to go to work. It’s the feeling of achievement and gratification after completing a task. In other words, job satisfaction is…
Image is an important aspect of brand awareness, which influences whether your potential customers know, like, and trust you. Where publicity is outside a brand’s control, public relations (PR) is an effective way to contribute to the conversation. In this…
Some things you think will be simple actually end up getting really complex. Google knows this all too well, which is why Google Calendar has plenty of nifty features to simplify scheduling. Your Google Calendar comes with your personal Gmail…
Starting your project without a kickoff meeting is like hiking without a map. Sure, you might enjoy some cool trails, but you’ll probably get lost without a map and a clear plan. The same happens when launching projects without a…
HubSpot’s monthly blog traffic flattened in 2017, and the culprit was relying on our intuition to determine our audience’s preferences. We pivoted to organic search, which generated most of our traffic and propelled us past the plateau. In this post,…
Nowadays, it seems like new social media platforms are cropping up while older ones crumble. Think about how the fall of Vine gave way for Instagram videos to gain popularity and how many Vine content creators had to pivot to…
User empathy is at the heart of everything we do at Hotjar, and that extends into our content strategy. It is how we grew non-branded organic search traffic by 734% in just 3 years (2022 versus 2019). More importantly, it…