The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. Given its early beginnings, email isn’t as shiny…
If you had to describe yourself in less than five words, what would you say? For people, these words are the foundation of a personality. But for companies, they refer to the brand essence. All successful businesses have a core…
Throughout the COVID-19 pandemic, the internet and social media helped us connect with our coworkers, friends, and loved ones during times of extreme isolation. But, our web-based lifestyle wasn’t perfect. While you could see and talk to people, interactions still…
During my days as a journalist, I saw many different forms of recruitment take place. It was common to see reporters and photographers recruited from all over the country to work with the team. It was also common to see…
Every marketer faces different challenges. And, ever since 2020, the ways we’ve had to pivot, adjust campaigns, and address challenges has been unlike anything many of us have had to do before. And, even if you’ve somehow navigated the past…
TikTok has shaken up the digital landscape — and its explosive growth over the past year suggests that it’s here to stay. Although it’s an entertainment-first platform, TikTok is more than just Gen Z dance challenges. We’re seeing more and more…
How consumers make purchasing decisions has changed greatly in just a few months. For instance, the pandemic has shifted some buyers more online. In recent years, there has also been a push for more transparent and sustainable practices in brands.…
If you’ve ever wondered how designers at Apple defined every little element in iOS as they were building it, then you’re in the right place. As technology is constantly evolving, web design continues to become more formalized. Web designers and…
How to Query a SQL Database: Make sure that you have a database management application (ex. MySQL Workbench, Sequel Pro). If not, download a database management application and work with your company to connect your database. Understand your database and…
Asking “How is everyone?” at the beginning of every meeting isn’t always the best way to encourage team bonding. Sometimes, having a fun ice breaker can aid in that connection. The best ice breakers have the power to strengthen coworker…