How to Set Up Automated Email Marketing Workflows (+ Examples)

Without email marketing automation, your marketing team misses out on major opportunities to nurture and engage your target audience and contacts.

In this article, we’ll review common types of email marketing automation, the tools to help you establish and maintain an email marketing automation strategy, and different automation triggers you may implement at your company. But first, let’s begin by answering the most crucial question: what is email automation?

Email Automation

Email automation helps convert leads into customers, delight existing customers, and encourage activities like greater product adoption, upsells, evangelism, and additional p